Price-dependent Revenue Sharing Mechanism—a Case in Electronic Book Content Sales
碩士 === 國立交通大學 === 經營管理研究所 === 99 === Channel layout and coordination have significant effect toward product sales. As coordinating the channel, members should concern the market demand information; price-dependent revenue sharing rule (PDRSR) is a coordination mechanism concerning the market demand....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10862449237167487082 |