The Financial Tsunami Effect on Customer Segmentation ---the Shipping Industry
碩士 === 國立交通大學 === 經營管理研究所 === 99 === Since 2008, the financial tsunami had affected the global economy, along with the reduction in investment and customer demand recession, making governments and companies were facing the biggest crisis. During this period, how to keep existing customer base was a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89674847208723750705 |