The Effect of Brand Attitude and Category Extension on Brand Extension Evaluation: 7net as an Example
碩士 === 國立交通大學 === 管理科學系所 === 99 === In recent years, convenience store outlets in Taiwan gradually reached saturation density. The enterprise has been unable to raise revenue by increasing the number of stores, so the enterprises need to continue to develop and provide new products to make more...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49188148607969634739 |