Managing Passenger Behavioral Intention: An Integrated Framework for Service Quality, Satisfaction, Perceived Value and Switching Barriers
博士 === 國立交通大學 === 運輸科技與管理學系 === 99 === This research seeks to improve our understanding of passengers’ behavioral intention by proposing an integrated framework from the attitudinal perspective. According to the literature in marketing research, we establish a causal relationship model that consider...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51958780913182759465 |