| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 99 === Music has a gloriously long history being the most important media to comfort
and express people mood as well as emotion. As digital technology quickly spreads
through the internet, music nowaday has played an even critical role to entertain and
please people in their leisural life. Music lovers not only can purchase or hear online
of all types of perfered musics, but also can carry on music searching and related
knowledge sharing among peoples all by the advanced internet technology. Thus, how
to design an appropriate interface for music websites to meet users’ emotional needs
has become a keen issue for interaction designerse. The present study aims to adopt
the concepts of emotional design ( Norman, 2004) in terms of visceral, behavioral,
and reflective levels as the study theoretical framework to categorize the layout types
of music website interfaces and explore the possible interface elements that might
affect users’ emotions..
There were three study stages. At the first stage, according to user's emotional
perceptions, the emotional styles of music homepage layouts were first categorized
and discussed the visual elements that consititute the belonging styles. From a total of
95 music websites and through the mean of hierarchical cluster analysis, six
emotional styles of music homepage layouts were identified - (1) Desolate, Boring,
Dry (2) Technical Feeling, Cool, Majestic (3) Disorderly, Harsh, Frustrating (4)
Ordinary, Regular, Unstimulating (5) Fresh, Festive, Exciting, and (6) Beautiful,
Comfortable, Enjoyable. Further analysis was managed by using MDS
(Multi-Dimensional Scaling) to illustrate the distributed maps of users’ emotion
perceptions. The results showed the closed relationship with Russell and Pratt’s (1980)
PAD model; the second study stage recruited subjects to participate an experiment to
explore whether the different emotional layout styles might affect users’ actual
usability performances. The experiment results revealed that the different emotional
layout styles did significantly impact users’ usability performances (perceived
usability); for the last stage, using the interview data collected from th first stage and
pervious study results (Daniel, 2000; Newman & Landay, 2000; Norman, 2004;
Powell, 2000; Yeh, 2007) as analysis framework, a questionnaire was developed to
investigate the music website users’ ranks of the important degrees of visual design,
usability / navigation design, functional / imformation content design, and image
design that might impact three emotional design levels.
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