Using the Resource-based View to Examine the Strategic Alliances of Taiwan's Online News Organizations

• Main Authors: Huang, Wei-Hsuan, 黃偉軒
• Other Authors: Li, Shu-Chu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/10716957027469896831

碩士 === 國立交通大學 === 傳播研究所 === 99 === The resource-based theory stresses that acquiring needed but different resources is the major reason for organizations to establish strategic alliances with other organizations. This study adopted the resource-based theory as the theoretical framework to examine the factors that influenced the success of strategic alliances established by online news organizations in Taiwan. 25 intensive interviews including 21 online news organizaitons were conducted and 233 strategic alliance events were collected by the study. Congruent with the resource-based theory, online news organizations established strategic alliances to acquire non-core resources, and they preferred to cooperate with those organizations whose resources were complementary with them. More findings were discussed in the thesis.