Is fetishism guilty? Not exactly!How the movie 【Sex and the City】sends ‘buy it’messages.

• Main Authors: Liao, Jung-Ying, 廖容瑩
• Other Authors: Kuo, Liang-Wen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/91327219594721588525

碩士 === 國立交通大學 === 傳播研究所 === 99 === The Study focuses on the present comsumming phenomenon ‘fetishism of commodities’, discusses the reified comsummer behaviors and mental desires. The resercher uses Marx’s important theory ‘fetishism’ and the improved concept ‘refication’ of the French scholar Lukács to make an argument. It’s a very interesting task not only to elaborate the postmodern comsumption but also to find out comsummers’ thinking and fascination on chasing high-priced fine works. On the one hand, the resercher discovers that it’s for obtaining identies between classes; and on the other hand, it’s for increasing taste and life quality. Human life presented in “Sex and the City” is reified both physically and spiritually.