Strategies for Developing Chinese Cultural and Creative Industries in Taiwan: A Case of Franz Collection

• Main Authors: Chen, Shih-Sheng, 陳詩聖
• Other Authors: Lin, Grace T.R.
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/98676643039734295261

碩士 === 國立交通大學 === 管理學院科技管理學程 === 99 === Cultural and creative industries, which are fed with cultural contexts and creative ideas, have caught people’s eyes with the raising of knowledge-based economies. Cultural and creative industries could be viewed as a futural trend of national policies and local economy. They are a part of the economic foundation and also full of political issues. One characteristic of recent studies about cultural and creative industries of the whole world stresses on the influences of cultures and creativity on entire economies. The emphases about these studies are put on the relationships between cultural and creative industries and the other economical activities, and identify the roles which cultural and creative industries play in the present age. The unfair situations still exist in the international competition of cultural resources. The competitive strength of its cultural and creative industries is relevant to the country’s comprehensive competence during the times of globalization because it actually represents the country’s “soft power”. How to identify Taiwan’s own cultural ground and power? How can Taiwan use its own advantage strength well and find the chances to display its talent? How Taiwan compete with its neighboring countries with similar cultural backgrounds or initate other new battlefront around the industries? These above-mentioned would be the problem over which Taiwan need to think while every county is seeking to grab the profits from these emerging industries one after another. Two purposes of this study are as follow: (1) Researching into the developing situations of cultural and creative industries in United Kingdom, Korea and China, comparing with these countries to find their advantages and taking lessons in them if possible; (2) Exploring the opportunities to expand and exploit Taiwan’s cultural and creative industries based on Chinese culture through the successful story of Franz Collection. Our research indicates that Franz Collection’s experiences provide an excellent example for developing Taiwan’s cultural and creative industries. The most available way for Taiwan is, to put itself in a position where Taiwan can use international vocabulary, thinkings and experiences to re-process the contents of Chinese culture with Taiwan’s own rich creativity.