A Study on the LED TV Market Trend and Product Development Direction

• Main Authors: Su, Yu - Lian, 蘇育璉
• Other Authors: Yu, Hsiao-Cheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/24015531204542638695

碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 99 === LCD TV industry had developed well after the business cycle since the companies and industries were merging together. It is a challenge for both panel manufacturers and TV brand owners to earn the profit from the market. The technology improvement and the customer’s satisfaction of the product are the two main concerns for both panel manufacturers and TV brand owners to keep up their standard of the panel. Samsung Electronics Cooperation has a successful promotion for the LED TV during the financial tsunami in 2009. From that impact, we know that the consumer will be not only considering the efficiency and cost of production, but also the fashion style of the TV. Due to the consumer’s preference changes is fast, it becomes difficult to forecast the market trend and form the production marketing strategy for consumable electronic commodity. The corporation will be tested its ability of the innovation development in this difficulty environment. The purpose of this research introduces the current LED TV industry’s developing situation by collection, organization, analysis and summarization. The resources of this research are from the LED industry, LCD industry and TV Brand Company. According to their view of the LED TV developing situation in the current market, the LED TV still can’t compete with LCD TV due to the cost factor, but the percentage of the sales volume of the LED TV can go up if the manufacturer reduce the cost and increase the luminosity of the LED. So far, the edge-type white light LED TV is the mainstream products in the LED TV market, but the technology has been improving lately, the direct-type LED TV will have a chance to compete with edge-type LED TV due to the better dynamic contrast ratio and the picture quality. For panel cooperation and TV brand company, LED TV market is a new creative market, they would like to expand its market share as much as they can, so both of them can try to integrate their supply chain by using the company resources.