Business Plan for a Hotel Network in Guatemala Working with Small and Medium Size Hotel Businesses

• Main Authors: Lopez Garcia, Nelson Fernando, 洛飛南
• Other Authors: Kang, Jin-Su
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/39725174234359970463

碩士 === 國立交通大學 === 企業管理碩士學程 === 99 === The purpose of this study is to develop a Business Plan for a hotel network in Guatemala, especially focusing on small and medium size hotel businesses. The business plan benchmarks famous Chinese portal site “Alibaba”, because it intends to serve small and medium size businesses which are isolated in this information era due the lack of internet infrastructure. The target market is Greater China region by providing customized information based on empirical study. It will target both individual and package trip travelers, considering Chinese’s preference for group trip. Therefore, there are two ways (1) the potential customer visit the company’s website directly for booking and (2) the customer goes through tour operators and Agencies. Rigorous analyses including demand forecast, sensitivity, and SWOT analysis support reliability of the business plan.