Successful Glocalization Practices:A Case Study of Häagen-Dazs in China
碩士 === 國立交通大學 === 企業管理碩士學程 === 99 === In today’s world, due to rapid growth of multinational companies around the globe, the word “globalization” has become well-known and this concept is widely used in various fields. However, it should be considered whether globalization is the best way to be succ...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53366257234463019859 |