Recycled-Material Supply Quality and its Influence on Buyer Firm Choice Behavior

• Main Authors: CHEN, HUNG-YU, 陳弘玉
• Other Authors: Sheu, Jiuh-Biing
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/52110199116153825778

碩士 === 國立交通大學 === 交通運輸研究所 === 99 === A supplier selection inherently is a multi-criterion problem. Considering the unique challenges in green textile industry, this study propose a new concept of Recycled-Material Supply Quality (RM-Supply Quality) which is a latent variable measured by other eight indicators：Quality, Origin, Delivery, Response, Standardization, Eco-label. This study aims to incorporate the latent variable, RM-Supply Quality, into the choice model. The empirical case is the green textile industry in Taiwan. The empirical results demonstrated the effectiveness of this methodology. It showed that the inclusion of RM-Supply Quality significantly improved goodness-of fit measure of the choice model. The empirical results also showed that Taiwanese green textile companies view quality more important than price when selecting suppliers.