| Summary: | 碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 99 === As technological developments have made modern life more convenient and effective, modern people have become busier and busier due to such advances. With less leisure time at hand, more modern people are paradoxically prone to civilization diseases. As World Health Organization indicates, owing to their sedentary habits, around 2 million people have suffered from bodily degenerations, which consequently cause chronic diseases or even death over the globe. Hence, in 2002 all local governments drafted a six-year “Multiplying the Numbers of Civilians Involved in Sports Project” as a way to address the serious problem, hoping to stimulate people to regularly do exercises or join in sports activities, which may start from a community. Taipei City Government has started its way to a series of “sports center” construction plans in accordance with 12 administrative zones in hopes of increasing the sports-loving population. Due to being short of manpower and multiplying affairs in most of the government agencies, the government learned from European and American management models and has promoted “public services contracting out” ever since, aiming to introduce resources of the private sectors and utilizing professional talents and facilities so as to broaden the range of public services, elevate the qualities of services and effectively lessen the administrative costs from the government. The current study employs “hierarchy analysis methodology”, with the aid of questionnaires targeting at experts and feedbacks from customers, to do the research on performance evaluation on the service quality of sports centers. Such analyses as “What the needs of the sports center users are,” “How to increase the use percentage of a sports center,” and “Whether the user groups correspond to the original construction plan” are to be further made under the aforementioned methodology.
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