Adopting Business Models in the Restaurant Chain Store: A Case Study

• Main Authors: Chun-Jin, Lee, 李春進
• Other Authors: Dr. Hsin-Yu Shih
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/91546840619959204262

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 99 === Adopting Business Models in the Restaurant Chain Store: A Case Study of Starbucks and 85 Degrees Coffee Abstract In recent years, the adopting of the foreign chain business models in Taiwan has rapidly changes our consumption patterns and habits, particularly in the catering industry in the fastest growing coffee chain. Each chain of coffee shops has their own characteristics, the point of action across the province started to expand. Chain of coffee shops has become popular among different ages, it provide a good social place in a well design and planning space, breaking through the traditional, to bright, clean, convenient unified image. In this study, Starbucks and 85 Degrees Coffee were used for the scope and research object. This study adopted Hamel’s business model (2000) to plan a specific strategy and operational framework. The Hamel’s business model framework consists of four elements: Customer interface, Core strategy, Strategic resources, Customer Interface and Value network. In addition with three connections: Customer Benefit, Configuration and Company Boundary to draw the business model of Starbucks and 85 Degrees Coffee.