The Relationship Between Bride Secretary and Customer: Evideance From Southern Taiwan

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 99 === In recent years, life quality was promoted due to the reason of the improvement of technology. Traditional wedding ceremony and related services cannot fulfill the need of most of customers today. Although bride secretary is a new industry, it stil...

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Main Authors: Jou Chun Tseng, 曾柔鈞
Other Authors: Hsin Mei Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/36209868223899926308
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spelling ndltd-TW-099NCNU14570122015-10-13T18:58:54Z http://ndltd.ncl.edu.tw/handle/36209868223899926308 The Relationship Between Bride Secretary and Customer: Evideance From Southern Taiwan 新娘秘書與顧客關係之研究: 台灣南部新娘個案為例 Jou Chun Tseng 曾柔鈞 碩士 國立暨南國際大學 管理學院經營管理碩士學位學程碩士在職專班 99 In recent years, life quality was promoted due to the reason of the improvement of technology. Traditional wedding ceremony and related services cannot fulfill the need of most of customers today. Although bride secretary is a new industry, it still suffered the reduction of sale quota but also forced to transform the business type to fit the fashion trend. But the only thing unchanged is that the impression of customers to the brand. The research of relation metaphor is a hot research issue in marketing research domain. However there are little researches use practical samples to verify the relation metaphor, let alone researches focus on the relation of the brand of bride secretary in Taiwan. Consequently, the aim of the research is focused on bride secretary in southern Taiwan. Further research can based on the results of this research, and extend the scale to whole Taiwan to complete an integrated research. This research based on Fournier's preliminary model. Furthermore, questionnaire, in-depth interview, and case study were used in the research as well. The interview results were decoded to be the data of mixed research. After the analysis we can know the corresponding items of the relationship. In further study, it can be extended to an evaluation model. Related business can transform their brand and promote the value of brand according to the model. And will directly have benefit to their career. Hsin Mei Lin 林欣美 2010 學位論文 ; thesis 62 zh-TW
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sources NDLTD
description 碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 99 === In recent years, life quality was promoted due to the reason of the improvement of technology. Traditional wedding ceremony and related services cannot fulfill the need of most of customers today. Although bride secretary is a new industry, it still suffered the reduction of sale quota but also forced to transform the business type to fit the fashion trend. But the only thing unchanged is that the impression of customers to the brand. The research of relation metaphor is a hot research issue in marketing research domain. However there are little researches use practical samples to verify the relation metaphor, let alone researches focus on the relation of the brand of bride secretary in Taiwan. Consequently, the aim of the research is focused on bride secretary in southern Taiwan. Further research can based on the results of this research, and extend the scale to whole Taiwan to complete an integrated research. This research based on Fournier's preliminary model. Furthermore, questionnaire, in-depth interview, and case study were used in the research as well. The interview results were decoded to be the data of mixed research. After the analysis we can know the corresponding items of the relationship. In further study, it can be extended to an evaluation model. Related business can transform their brand and promote the value of brand according to the model. And will directly have benefit to their career.
author2 Hsin Mei Lin
author_facet Hsin Mei Lin
Jou Chun Tseng
曾柔鈞
author Jou Chun Tseng
曾柔鈞
spellingShingle Jou Chun Tseng
曾柔鈞
The Relationship Between Bride Secretary and Customer: Evideance From Southern Taiwan
author_sort Jou Chun Tseng
title The Relationship Between Bride Secretary and Customer: Evideance From Southern Taiwan
title_short The Relationship Between Bride Secretary and Customer: Evideance From Southern Taiwan
title_full The Relationship Between Bride Secretary and Customer: Evideance From Southern Taiwan
title_fullStr The Relationship Between Bride Secretary and Customer: Evideance From Southern Taiwan
title_full_unstemmed The Relationship Between Bride Secretary and Customer: Evideance From Southern Taiwan
title_sort relationship between bride secretary and customer: evideance from southern taiwan
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/36209868223899926308
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