A Study of Tourist Movement Pattern on Tourism Destination Marketing: A Social Network Method Perspective

• Main Authors: Hung, Haokai, 洪浩凱
• Other Authors: Shih,Hsinyu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/34899598586682841473

博士 === 國立暨南國際大學 === 國際企業學系 === 99 === Tourists as the most important user of tourism destination, hence, marketing a tourism destination should start from tourist perspective. However, how to start it? How a tourist tour a destination is how a destination to be experienced, hence, starting form tour pattern to deconstruct a tourism destination and marketing a tourism destination is a worth starting point. This study based on point (attraction), line (attraction complex), plane (destination zone), and social network method perspective to discuss how to marketing a tourism destination and proposes future suggestions. Main findings outline how to investigate destinations from tour perspectives and to use the social network method to discuss several destination-related marketing issues, including the role of attractions; how different attractions overlapping and merging into attraction complexes, as well as how different attraction complexes merging to form different pattern destination regions.