The Relationship between Brand Value and Firm Value
碩士 === 國立暨南國際大學 === 財務金融學系 === 99 === Many researches proved that there existed a significant positive relationship between brand value and firm value, but Mizik and Jacobson（2009）found that some brand asset components had a significant impact on sales. This paper takes into account the sales, using...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44399336910389123351 |