A Study of the Key Successful Factors of the Chain Coffee Shops

碩士 === 國立成功大學 === 經營管理碩士學位學程 === 99 === As the increase of Taiwaneses’ income, the coffee shops in Taiwan have grown from small coffee shops to large-scale coffee chain stores, bringing new competitive landscape for the coffee businesses. The business owners plan to stimulate consumption by taking t...

Full description

Bibliographic Details
Main Authors: Shu-ChunYu, 游淑君
Other Authors: --
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/23059776400040282991