A Study of the Key Successful Factors of the Chain Coffee Shops
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 99 === As the increase of Taiwaneses’ income, the coffee shops in Taiwan have grown from small coffee shops to large-scale coffee chain stores, bringing new competitive landscape for the coffee businesses. The business owners plan to stimulate consumption by taking t...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/23059776400040282991 |