The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99
Main Authors: | Thi Ngoc HaNguyen, 阮氏玉荷 |
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Other Authors: | Dung-Chun Tsai |
Format: | Others |
Language: | en_US |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/54053057129583491210 |
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