The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99
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ndltd-TW-099NCKU53200252016-04-08T04:22:27Z http://ndltd.ncl.edu.tw/handle/54053057129583491210 The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits 價格及產品品牌對仿冒精品購買意願之影響:知覺利益之中介效果 Thi Ngoc HaNguyen 阮氏玉荷 碩士 國立成功大學 國際企業研究所碩博士班 99 Dung-Chun Tsai 蔡東峻 2011 學位論文 ; thesis 90 en_US |
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NDLTD |
language |
en_US |
format |
Others
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NDLTD |
description |
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99 |
author2 |
Dung-Chun Tsai |
author_facet |
Dung-Chun Tsai Thi Ngoc HaNguyen 阮氏玉荷 |
author |
Thi Ngoc HaNguyen 阮氏玉荷 |
spellingShingle |
Thi Ngoc HaNguyen 阮氏玉荷 The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits |
author_sort |
Thi Ngoc HaNguyen |
title |
The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits |
title_short |
The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits |
title_full |
The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits |
title_fullStr |
The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits |
title_full_unstemmed |
The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits |
title_sort |
impacts of price and product branding on counterfeit luxury goods purchase intention:the mediating effect of perceived benefits |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/54053057129583491210 |
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