The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits

The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits

碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99

Bibliographic Details
Main Authors: Thi Ngoc HaNguyen, 阮氏玉荷
Other Authors: Dung-Chun Tsai
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/54053057129583491210
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spelling ndltd-TW-099NCKU53200252016-04-08T04:22:27Z http://ndltd.ncl.edu.tw/handle/54053057129583491210 The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits 價格及產品品牌對仿冒精品購買意願之影響：知覺利益之中介效果 Thi Ngoc HaNguyen 阮氏玉荷 碩士 國立成功大學 國際企業研究所碩博士班 99 Dung-Chun Tsai 蔡東峻 2011 學位論文 ; thesis 90 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99
author2 Dung-Chun Tsai
author_facet Dung-Chun Tsai
Thi Ngoc HaNguyen
阮氏玉荷
author Thi Ngoc HaNguyen
阮氏玉荷
spellingShingle Thi Ngoc HaNguyen
阮氏玉荷
The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits
author_sort Thi Ngoc HaNguyen
title The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits
title_short The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits
title_full The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits
title_fullStr The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits
title_full_unstemmed The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits
title_sort impacts of price and product branding on counterfeit luxury goods purchase intention:the mediating effect of perceived benefits
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/54053057129583491210
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