The Effects of Covert Marketing on Consumers' Brand Attitude and Purchase Intention

碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99

Bibliographic Details
Main Authors:	Ching-WenWang, 汪敬文
Other Authors:	Meng-Kuan Lai
Format:	Others
Language:	en_US
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/44380400084622899519

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