The Effects of Covert Marketing on Consumers' Brand Attitude and Purchase Intention
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44380400084622899519 |
| Summary: | 碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99 |
|---|