Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
Main Authors: | Shin-YiChen, 陳心怡 |
---|---|
Other Authors: | Huei‐Ting Tsai |
Format: | Others |
Language: | en_US |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/99400205481329787380 |
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