Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
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ndltd-TW-099NCKU51210342016-04-08T04:22:27Z http://ndltd.ncl.edu.tw/handle/99400205481329787380 Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network 大眾資訊暴露量程度與消費者創新性關係之探討---大眾媒體以及社會網絡關係效果 Shin-YiChen 陳心怡 碩士 國立成功大學 企業管理學系碩博士班 99 Huei‐Ting Tsai 蔡惠婷 2011 學位論文 ; thesis 66 en_US |
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Others
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碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99 |
author2 |
Huei‐Ting Tsai |
author_facet |
Huei‐Ting Tsai Shin-YiChen 陳心怡 |
author |
Shin-YiChen 陳心怡 |
spellingShingle |
Shin-YiChen 陳心怡 Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network |
author_sort |
Shin-YiChen |
title |
Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network |
title_short |
Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network |
title_full |
Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network |
title_fullStr |
Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network |
title_full_unstemmed |
Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network |
title_sort |
extent of information exposure and consumer innovativeness --- effects of mass media and social network |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/99400205481329787380 |
work_keys_str_mv |
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