Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99

Bibliographic Details
Main Authors: Shin-YiChen, 陳心怡
Other Authors: Huei‐Ting Tsai
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/99400205481329787380
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spelling ndltd-TW-099NCKU51210342016-04-08T04:22:27Z http://ndltd.ncl.edu.tw/handle/99400205481329787380 Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network 大眾資訊暴露量程度與消費者創新性關係之探討---大眾媒體以及社會網絡關係效果 Shin-YiChen 陳心怡 碩士 國立成功大學 企業管理學系碩博士班 99 Huei‐Ting Tsai 蔡惠婷 2011 學位論文 ; thesis 66 en_US
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language en_US
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description 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
author2 Huei‐Ting Tsai
author_facet Huei‐Ting Tsai
Shin-YiChen
陳心怡
author Shin-YiChen
陳心怡
spellingShingle Shin-YiChen
陳心怡
Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network
author_sort Shin-YiChen
title Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network
title_short Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network
title_full Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network
title_fullStr Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network
title_full_unstemmed Extent of Information Exposure and Consumer Innovativeness --- Effects of Mass Media and Social Network
title_sort extent of information exposure and consumer innovativeness --- effects of mass media and social network
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/99400205481329787380
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