An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99

Bibliographic Details
Main Authors:	Li-HsuanWu, 吳禮軒
Other Authors:	Hsin-Hsin Chang
Format:	Others
Language:	en_US
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/12975581548840581690

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