An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99

Bibliographic Details
Main Authors:	Li-HsuanWu, 吳禮軒
Other Authors:	Hsin-Hsin Chang
Format:	Others
Language:	en_US
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/12975581548840581690

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spelling	ndltd-TW-099NCKU51210322016-04-08T04:22:27Z http://ndltd.ncl.edu.tw/handle/12975581548840581690 An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator 負面電子化口碑對消費者之影響:以品牌承諾為干擾因子 Li-HsuanWu 吳禮軒碩士國立成功大學企業管理學系碩博士班 99 Hsin-Hsin Chang 張心馨 2011 學位論文 ; thesis 92 en_US
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
description	碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
author2	Hsin-Hsin Chang
author_facet	Hsin-Hsin Chang Li-HsuanWu 吳禮軒
author	Li-HsuanWu 吳禮軒
spellingShingle	Li-HsuanWu 吳禮軒 An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator
author_sort	Li-HsuanWu
title	An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator
title_short	An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator
title_full	An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator
title_fullStr	An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator
title_full_unstemmed	An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator
title_sort	examination of negative e-wom adoption: brand commitment as a moderator
publishDate	2011
url	http://ndltd.ncl.edu.tw/handle/12975581548840581690
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An Examination of Negative E-WOM Adoption: Brand Commitment as a Moderator

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