The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars

The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99

Bibliographic Details
Main Authors: Hsin-ChunHsu, 徐幸君
Other Authors: Yao- Chuau Tsai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/06751680888005643783
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spelling ndltd-TW-099NCKU51210192016-04-08T04:22:27Z http://ndltd.ncl.edu.tw/handle/06751680888005643783 The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars 品牌形象與價格折扣對消費者知覺價值及購買意願之影響-以1400-1600c.c.國產車為例 Hsin-ChunHsu 徐幸君 碩士 國立成功大學 企業管理學系碩博士班 99 Yao- Chuau Tsai 蔡燿全 2011 學位論文 ; thesis 89 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
author2 Yao- Chuau Tsai
author_facet Yao- Chuau Tsai
Hsin-ChunHsu
徐幸君
author Hsin-ChunHsu
徐幸君
spellingShingle Hsin-ChunHsu
徐幸君
The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars
author_sort Hsin-ChunHsu
title The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars
title_short The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars
title_full The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars
title_fullStr The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars
title_full_unstemmed The Influence of Brand Image and Price Discount on Consumers' Perceived Value and Purchase Intention- An Example of 1400-1600c.c. Domestically Produced Cars
title_sort influence of brand image and price discount on consumers' perceived value and purchase intention- an example of 1400-1600c.c. domestically produced cars
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/06751680888005643783
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