Dynamic Brand Choice Model of Mobile Phone: Consumer Learning, Choice Set, and Heterogeneity
博士 === 國立成功大學 === 交通管理學系碩博士班 === 99 === This research focuses on how consumer learning about brand attributes affects choice behavior, using a dynamic structure demand model. Consumer choice behavior may exhibit dynamics because there may be state dependence, choices made in previous periods may cau...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16185272317648837372 |