A Study of the Effects of Blog Type and Social Presence on Delicacy Blog Viewers
碩士 === 國立勤益科技大學 === 流通管理系 === 99 === In recent years, blog marketing has become one of the important issues in e-commerce management research. In this study, a 3x2x2 randomized block design LAB experiment was conducted to examine the main effects of blog type and social presence and their moderated...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74883169831539435774 |