Integrative Business Model of Chinese Medicine Clinic

• Main Authors: Ming-Hsien Yang, 楊明顯
• Other Authors: Ben-Huei Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/00635415235295619955

碩士 === 中興大學 === 高階經理人碩士在職專班 === 99 === The frame of this study is Chinese medicine clinic. The purpose of this study is the investigation of what internal and external factors are and how regulatory environment affects for franchising of systems. Furthermore, this study adopts the concept of value net to investigate whether the franchising business model is available in Chinese medicine clinic industry and organizational stakeholders generate benefit from the business model. In addition, this study also explores that the franchising business model in Chinese medicine clinic industry face some management problems, such as consistency principle, talent management and retention. As such, in order to improve operative efficiency and management inefficiency, this study offers some specific management mechanisms.