| Summary: | 碩士 === 國立中興大學 === 應用經濟學系所 === 99 === The purpose of this research is to realize and analyze the money attitude and consumer behavior of the junior high school students (including the foreign Spouses'' children studying in junior high school) and probe into the factors affecting the money attitude and consumer behavior. We look forward to providing the references upon the money attitude and knowledge of economic activities for both family education and school education.
A questionnaire method is adopted in this research; there are total 215 junior high school students (137 local students and 78 foreign students) in Dali City, Taichung County are proceeded with the questionnaire survey based on the purposive sampling. The received information is analyzed by the statistical methods of descriptive statistics, t-test, one-way ANOVA and multiple regression analysis.
The conclusion of this research in accordance with the survey is as below:
1.A junior high school student with different personal factors shall have different money attitude and consumer behavior.
2.A junior high school student with different family factors shall have different money attitude and consumer behavior.
3.The money attitude and consumer behavior are different between the students who are foreign spouses'' children and local students.
4.The personal factors, family factors and money attitude of junior high school student may affect the consumer behavior.
|
|---|
