A study of reducing consumers’ perceived risks in female cosmetic products.
碩士 === 國立中興大學 === 行銷學系所 === 99 === There were many factors which affect consumers on buying cosmetic products, for instance, price, variety, and product performance. Consumers felt these uncertain factors associated with higher perceived risk. In order to decreasing consumers’ perceived risk, enterp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k54um5 |