The study of the development on the partnerships of the public sector customers

碩士 === 國立中興大學 === 行銷學系所 === 99 === The development on the partnerships was a new field which took seriously in recent years. By reviewing the past studies on the relationship marketing were more emphasized on the enterprise to the enterprise (B to B) or the enterprise to the customer (B to C). The...

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Bibliographic Details
Main Authors: Yao-Te Liu, 劉耀德
Other Authors: 蔡明志
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/6sv78m