Development of the clinic distribution channel of functional food in Taiwan

• Main Authors: Tzu-En Hsu, 許慈恩
• Other Authors: 周志輝
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/74687699280383166683

碩士 === 國立中興大學 === 食品暨應用生物科技學系所 === 99 === The acceptance and demand of functional food are constantly raising. The clinics and their affiliated pharmacies proactively explore the market of functional food in response to the amendment of the policies of National Health Insurance (NHI). The enforcement of the “total amount manner”, and “dynamic credit” has made a great impact to the medical revenue. This study is aimed to collect different references from the current status of function food in Taiwan, such as output value, classification of functional food, and channels of distribution. A survey information collection of the actual sale and market of functional food in the clinic distribution channel were also performed. It was noted that the functional food products in the field of cardiovascular disease has the greatest proportion in the current clinic distribution channel, followed by the fields of gastrointestinal health and eyesight care. It was also observed that there was a trend of centralization in the sales of certain items. In the analysis of regional sales, considering the population difference among the regions as well as the analysis on the expenditure of per capita comsumption, it was noted that the values of most products were lower in the northern area, however, higher in the southern area. It was inferred that the acceptance, trust on functional food, and market development in the clinic distribution channel were possibly higher in the southern area. In this study, only the information on the sale volume and current market status of the functional food at clinics were collected and analysed. It was expected that the findings of this study could be a useful reference for the functional food developement in the clinic distribution channel.