The analysis of the pull factors of Taiwan higher educational institutes of students from mainland China

• Main Authors: Chen, Chih Yao, 陳治堯
• Other Authors: 吳政達
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/21308608486579416984

碩士 === 國立政治大學 === 教育行政與政策研究所 === 99 === The purpose of this study is to explore the dimension of the pull factors of international student mobility, and discover the main pull factors of Taiwan higher educational institutes, in order to make proper future policies and strategies for recruiting students from mainland China. Through literature review, this study finds that there are eight dimensions of pull factors which are dimension of educational institutes, dimension of study-abroad policy, dimension of international competitiveness, dimension of environment, dimension of economics, dimension of socio-culture, dimension of family, and dimension of national system. As for research methods, using expert questionnaire, factor analysis and reliability analysis to ensure all questions are well-stated and get good degree of reliability, and then using web-based questionnaire to do the survey. In this study, there are 386 respondents, and 286 of them are valid. By means of descriptive statistics, independent t-test and one-way ANOVA, the order of the pull factor and the differences between every background variables are found. According to the results, the main conclusions are as follows: 1.The making of study-abroad policy is the main pull factor of Taiwan for students from mainland China. 2.The characteristics of Taiwanese culture and universities are important pull factors. 3.Male shows higher degree of agreement in the dimension of study-abroad policy factors. 4.Students of business and management show higher degree of agreement in the dimension of study-abroad policy factors than students of agriculture and medical science. 5.Students who have experiences in Taiwan show higher degree of agreement in the dimension of educational institutes and national system factors. 6.Undergraduate students and graduate students show different degree of agreement in the dimension of economics factors. In the end, based on the conclusion of this study, some suggestions had been proposed to Taiwan educational institutes, educational administration authority and future research, in order to make appropriate policies, strategies, or research direction.