The relationship among of internal marketing strategies, job satisfaction and teachers’ organizational citizenship behavior in junior high schools

• Main Author: 曾貴珍
• Other Authors: 林邦傑
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/51314790673779617387

碩士 === 國立政治大學 === 學校行政碩士在職專班 === 99 === Abstract The study aims at exploring the relationship among of Internal Marketing Strategies, Job Satisfaction and Teachers’ Organizational Citizenship Behavior in junior high Schools. The studied population is public junior high school teachers. The studied samples of 856 teachers from 83 public junior high schools They were acquired through random method. They were chosen 856 questionnaires were sent and 772 were retrieved 710 among the latter were efficient. Therefore 83.3% of the questionnaire were valid. The data of the survey were analyzed by SPSS program including descriptive statistics, t-test, one way ANOVA, Pearson product-moment correlation, and. regression analysis The main research findings and conclusions are as follows: 1. The whole performance of the “ Internal Marketing Strategies of junior high schools” are above the middle-high value. Among the sectional scores, “the educational training” is the highest. 2. The whole performance of “the Teachers’ Job Satisfaction” is middle-high level. Among the sectional scores, “ the dimension of the relationships between colleagues” is the highest. 3. The whole performance of “ the Teacher’s Organization Behavior” is middle-high level. Among the sectional scores “Responsibility and the law-abiding” is the highest. 4. Internal marketing strategies in junior high schools can predicate teachers’ job satisfaction whether in whole or in various dimensions. 5. Internal marketing strategies in junior high schools can predicate teachers’ organization behavior whether in whole or in various dimensions. 6. Teachers’ job satisfaction in junior high schools can predicate teachers’ organization behavior whether in whole or in various dimensions. 7. Internal marketing strategies and teachers’ job satisfaction can predicate teachers’ organization behavior. 8. Among different background variables, teachers who are male, high educated, over 51-year-old, with over 20-year teaching experience, and teaching director position have higher awareness of internal marketing strategies. 9. Among different background variables, teachers who are male, over 51-year-old, and teaching director and work in schools whose scale are over 49 classes have higher awareness of job satisfaction. 10. Among different background variables, teachers who are male, high educated, over 51-year-old, with over 20-year teaching experience, and teaching director position have higher awareness of teachers’ organization behavior. Findings and conclusion in this research could be used as a reference for educational administration agencies, and researchers to promote practice in operation and future research. Keywords: Internal marketing strategies、teachers’ job satisfaction、teachers’ organization behavior㎞.