| Summary: | 碩士 === 國立政治大學 === 廣播電視學研究所 === 99 === This study is developed from the idea of imagining “call and response” in live rap performance as ritual, and is divided into two research questions. First, how does Taiwan rap band Kou Chow Ching build an interactive ritual in live performances through call and response techniques? Second, how do fans of Kou Chow Ching “ritualistically participate” live performances? In order to answer these questions, this study decides to conduct a three month long research through in-depth interview and participant observation method to collect data. Observation and depiction of six of Kou Chou Ching’s live performances are detailed in the thesis, also the composition and reaction of the audience in each show. In interviews, we discuss these fans’ reason and affection to Kou Chow Ching, motivation of participating live performances, experience and feeling, and their consuming behavior of Kou Chow Ching’s records, related products, and shows.
Kou Chow Ching employs a lot of call and response techniques to interact with audience. The meaning of call and response as ritual, is that the repeated call and talking create bonding between Kou Chow Ching and audience, promote the band’s philosophy, heighten and cohere audience. Kou Chow Ching keeps summoning the audience’s sharing identity with key words, constructing symbolic meaning. Besides, in live performances, the ritualistic nature is also salient in their performing procedure and rap songs.
Only a few of interviewees feverishly participate Kou Chow Ching’s live performances. However, all interviewees do regularly participate these shows. The meanings of fan’s ritualistic participation are gaining the feeling of immersion, merging with other fans and rappers on the scene, and enjoying the atmosphere, giving support to shared beliefs, and exchanging emotions and feelings with Kou Chow Ching and others.
Live performance is the ultimate channel and field to manifest rap as a genre and hip hop culture, and the participation of fans is the root and foundation of rap and hip hop’s continuous growing. So it is necessary to acquire the content and structure of live rap performance, and fan’s response to it. Therefore, this study provides the observation of Kou Chow Ching’s live rap performances, and the voice of fans, which is a different approach comparing to studies of rap and hip hop culture in Taiwan.
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