Compare the level of parasocial interaction between fans and celebrities and follow up effects caused by television and online social media
碩士 === 國立政治大學 === 廣告研究所 === 99 === This research was done to study the relationship between the level of fans’ parasocial interaction and the effects caused by television and online social media. This study collected 314 online questionnaires. The independent variable was the level of parasocial int...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/14823580903020546903 |