The Effectiveness of Public Relations on Online Media— A Study of Taiwan's Top 500 Corporations of Service Industry in 2010
碩士 === 國立政治大學 === 廣告研究所 === 99 === With advances in technology, the terrain of public relations practices needs to be re-defined as new media bring about substantial changes in communication patterns. Based on the framework Hsiu-hui Sun had established in 2003, which attempts to measure the effectiv...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/50433145099996145738 |