A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT”

A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT”

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碩士 === 國立政治大學 === 廣告研究所 === 99

Bibliographic Details
Main Author: 黃琇盈
Other Authors: 祝鳳岡
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/87892662399311521221
id ndltd-TW-099NCCU5471006
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spelling ndltd-TW-099NCCU54710062015-10-13T19:19:58Z http://ndltd.ncl.edu.tw/handle/87892662399311521221 A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT” 台灣「MIT微笑」共同標章知覺品質,知覺價值與購買意願,滿意度關係之研究 黃琇盈 碩士 國立政治大學 廣告研究所 99 祝鳳岡 學位論文 ; thesis 115 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 廣告研究所 === 99
author2 祝鳳岡
author_facet 祝鳳岡
黃琇盈
author 黃琇盈
spellingShingle 黃琇盈
A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT”
author_sort 黃琇盈
title A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT”
title_short A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT”
title_full A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT”
title_fullStr A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT”
title_full_unstemmed A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT”
title_sort study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “mit”
url http://ndltd.ncl.edu.tw/handle/87892662399311521221
work_keys_str_mv AT huángxiùyíng astudyoftherelationshipamongperceivedqualityperceivedvaluecustomersatisfactionandpurchaseintentionofthejoinedbrandmit
AT huángxiùyíng táiwānmitwēixiàogòngtóngbiāozhāngzhījuépǐnzhìzhījuéjiàzhíyǔgòumǎiyìyuànmǎnyìdùguānxìzhīyánjiū
AT huángxiùyíng studyoftherelationshipamongperceivedqualityperceivedvaluecustomersatisfactionandpurchaseintentionofthejoinedbrandmit
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