Internationalization strategies of electronic commerce firms

• Main Authors: Feng, Ei Shien, 馮宜嫻
• Other Authors: Yu, Joseph
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/38256978396860502436

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === After the 1993 Tim Berners Lee announced the World Wide Web, started the development of Internet -related applications , a variety of sites just a decade or mushrooming . Internet brings the world faster and more convenient life , just lift a finger , you can get almost any service and information you want. With the increasing advances in technology , development of the Internet are becoming increasingly mature , gradually occupies a significant proportion of e-commerce web development in the form of another active commercial transactions media ; whether search engines , portals or online shopping and auction etc. , the development of another cross-border trade is not restricted form of physical stores ; prevalence of e-commerce trade led into a new era. When in 2008 the collapse of Lehman Brothers detonated without warning the financial crisis , the economic development of countries around the world have caught collapse crisis , while most companies because consumer spending plummeted and willingness to maintain revenue into balance difficulties, the only e-commerce enterprises in the economy in the sudden emergence of creating a contrarian growth success. According to Ministry of Economic Cooperation and Development (OECD) report shows , both in the United States , Europe or Asia , countries in e-commerce sales Individually double-digit growth success, the development is very promising. That optimism warming situation development , e-commerce companies from countries continue to actively expand the market coverage can lift the veil or two from the United States, Amazon and eBay, to China 's Alibaba Group and Japan 's Lotte Group , is nothing more than high-priced acquisitions countries begin with electronic Business enterprises, establishment of a platform for different languages ​​in different countries to enter the market , the global market for all enterprises have considerable development potential and opportunities, and more hold a very optimistic view. However, the development of e-commerce is subject to consumer confidence in online shopping , companies must overcome in addition to the existing problem of an impact on consumer confidence in the funding / payment system security , shipping and product satisfaction , face differently from their environment global market, but also must consider both the business strategy and business model, whether to challenge incumbents possess local market advantage , not only will not expand , actually severely stumbled and fell . Looking at the overall development of e-commerce , overseas markets have become more business opportunities for enterprises to expand essential process , but actively expand the market apart , but also must consider the practical issues that may arise in different environments . As e-commerce has the bigger market characteristics , the industry must think about their own market positioning and product differentiation , flexible grasp the initiative , the use of overseas cooperation, business strategy, have a chance to reach a certain development goals in the global market , and how to choose a proper international entry strategy to ensure that the country can overcome the limitations of cultural political system has become an important issue.