Innovative marketing research of health care industry

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === With the development of society and economy, the quality of life that consumers expect becomes escalating day by day and much stricter than before. Meanwhile, the quality of life is inseparable from personal state of health, so health-care industry becomes...

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Bibliographic Details
Main Author: 劉獻正
Other Authors: 季延平
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/18537644462988057568