The growth strategy in chaos and uncertain environment

• Main Author: 彭國書
• Other Authors: 季延平
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/82386315356030733705

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === In the global economic times, the change of new information age cause the business has to faced greater uncertainties environment, the market is uncertain, international economic environment unrest, the enterprise is faced with unprecedented challenges and the world financial crisis brought difficulties, downsizing and enterprises upgraded etc. All these forces managers to think how to solve the problem of environmental rapid changes and take necessary measures . Enterprises how to play its own competitive advantage and cooperation with other enterprises in the severe changes environmental , how to fit the constantly changing environment. This research based on the documentation to analysis of strategy when enterprise in the unsure environment.This research to confirm the strategy could adopted in the unsure environment. Summarize the Co-opetition,corporate culture, innovation and change, swot analysis and balanced scorecard This thesis study with a group of the subsidiary in the tape industry.To analysis the industrial structure and focus on the plastic PVC market of China.The future development tendency of tape industry forecasted.Then analysis strategic areas of enterprises, business environment, corporate environment and the trend of environmental protection.Analysis the present state of the enterprise with the vuale net,SWOT anaylsis and balanced scorecard to research the present operate strategy and the direction of future development.At last,come to the benefits of growth after the enterprises implement strategy.