| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === As a combined result of globalization, economic zone integration, and increased cross strait openness stipulated by WTO rules, Taiwan’s banking industry is now experiencing both intense challenges and increased opportunities. As Taiwanese companies have become more internationalized and Taiwan’s local banking market remains hypercompetitive – Taiwan banks have increasingly focused on building up overseas platforms to meet customers’ financial needs. In short, maintaining competitiveness and growth expectations within this dynamic business environment is a top goal for Taiwanese banks.
In our research we look at “Case Bank”, which has been designated ‘The Best Bank in Taiwan’ by several financial magazines. Case Bank is a market leader in FX trade, transactional based lending products, cash management, net banking services, wealth and investment management, bond trading, and syndication. Our research assesses the challenges that both Case Bank and other Taiwanese banks face with respect to overseas platforms. Our study also looks at how Case Bank has executed its overseas strategic objectives including, management strategy, business objectives, resource allocation, transaction platforms, and networking synergies.
Overall, our research concludes that Taiwan banks’ best practices with respect to developing overseas business model include: focus on customer-centric core values, relationship management, understanding demand by segment and industry, and providing superior financial solutions.
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