| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === The case of corporate in this paper is built for 25 years since 1985, it designed and manufactured a range of lifting accessories. The company went through trader, virtual factory, R&D and brand marketing, but happened the financial crisis in 2008. As such, it decided to reconsider the strategic position in the industry. In order to raise the losing market share, the strategic position is focused on mainstream market from niche market through a series changing activities, and the main business strategy pay attention on price, quality and turnover speed. After the financial crisis, the company adjustment its organizational structure depend on strategic position. Furthermore, the key success factor of transformation for the company is the dynamic adaptive capability, and the long term growth path also depend on it. Consequently, the topic of this paper discusses the fit among environment, strategy and structure, which enables the company remains continued competitive advantage.
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