The effect of product, internet comment, and consumer types on eWOM.
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 99 === The trend of receiving product information given passively by firms has been changed to actively searching the information by consumers. The purpose of this study wants to find out the effects of electronic word-of-mouth (eWOM) to differences in consumer’s cog...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38499753047298933623 |