| Summary: | 碩士 === 國立政治大學 === 企業管理研究所 === 99 === Facing fasting changing technology and market in the touch panel industry, an increasing number of firms still enter this industry. In addition to cost down, how new product development meet customers’ needs in an flexible, quick and efficient way to expand market share and attain competitive advantage is also becoming important issue in current era.
This study is to analyze how touch panel firms in Taiwan integrate internal and external resources (i.e. organizational design and network relationship) to enhance the capability of new product development.
There are several results in this research. First, the new product development project is process-based instead of function-based, which makes all departments can work with the same goal and cooperate with each other. Second, in the business to business market, firms within external networks have their own strategies and roadmaps. The ability to align the goals and resources with these firms in an effective way to achieve win-win situation is the key to success. Finally, when working with these firms in the external networks, firms need to design appropriate organizational mechanisms to get the best benefit of it.
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