Implementing carbon footprint labelling scheme from a business perspective: company Acer and Taisun, Taiwan-based companies as examples

• Main Authors: Wu, Szu-I (Sandy), 吳思頤
• Other Authors: Lee, Yih-yuh
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/63854200123879671278

碩士 === 國立政治大學 === 企業管理研究所 === 99 === As consumers become conscious of the impacts of their purchase decision on the environment, environmental friendly products become increasingly popular. By indicating the amount of carbon dioxide produced and emitted throughout a product’s life cycle, from material acquisition to manufacturing to consumption, carbon footprint label give consumers the information to make earth-friendly purchase decisions. Carbon footprint label also makes consumers the driver of a more sustainable future by incentivizing businesses to make lower GHG-content products to increase the competitiveness of products. Carbon footprint label is becoming a popular practice around the world. Taiwan is also learning and doing carbon footprint labelling. This dissertation investigates how carbon footprint labelling is done in advanced countries including the United Kingdom, the United States, France, and Japan and multinational companies including Walkers, Walmart and Casino Group. Then it investigates how carbon footprint labelling is done in Taiwan and how Taiwan businesses approach carbon footprint labelling. Two companies of different industry were interviewed to gain an in-depth understanding of how and why Taiwan businesses implement carbon footprint labelling. From the interviews, insights of the motivation, project planning, execution and questions encountered during the implementation of carbon footprint labelling were revealed. The dissertation then concludes by discussing the limitations that happened during the research and the suggestions for the development of Taiwan’s carbon footprint label.