Pleomax launch plan in Taiwan

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 99 === Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function...

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Bibliographic Details
Main Authors: Chen, Joy, 陳于真
Other Authors: Ho, Chester
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/3tn8f3