| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 99 === Bao Bing is an ice deli operating in the Commercial Free Zone, Belize, in Central America.
Bao Bing’s offering is positioned as “Asian”, fresh, natural and healthy ice deli being introduced in this new market. We have determined growth potentials and within our first year of operation we intent to obtain 25% of our target market, growing to 60% by 2015.
The initial investment and working capital to start the business will be US$200,000, which will be funded from the owner’s capital and a business loan. We expect to generate profits on our second year of operations, reaching an approximate target of $185 thousand by 2015.
Bao Bing has a positive NPV of US$70,070.12 which indicates that the project is viable and has an Interest Rate of Return of 31.74%. For Bao Bing, the payback period will take 2 years and 354 days.
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